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45th semi-annual Piper Sandler "Taking Stock with Teens" survey ranks top brands in cosmetics, skincare, haircare and fragrance.
April 6, 2023
By: Christine Esposito
Editor-in-Chief
Piper Sandler Companies has completed its 45th semi-annual Taking Stock With Teens survey in partnership with DECA. This survey highlights discretionary spending trends and brand preferences. The survey was conducted from February 13 to March 21. According to Piper Sandler, teen self-reported spending was up 2% year over year to $2,419; parent contribution was 60% vs. 61% last year. While food was the No. 1 wallet priority for males at 24% share and clothing was No. 1 for females at 28%...
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